March 13th, 2012 
admin The use of Integrated Marketing was just announced by Toyota on Monday with their Campaign for the new Prius c in which they are leveraging their message across print, television, Facebook, YouTube, and Consumer Experience.
The campaign leverages a partnership with Hasbro and utilizes The Game Of LIFE across multiple mediums. Toyota’s Group Vice President of Marketing stated, ”The Prius c campaign acknowledges the fact that buying a car is a big decision, as well as a new experience for many in this demographic.” Read more »
