Integrating Marketing to Sync your Campaigns

The use of Integrated Marketing was just announced by Toyota on Monday with their Campaign for the new Prius c in which they are leveraging their message across print, television, Facebook, YouTube, and Consumer Experience.

The campaign leverages a partnership with Hasbro and utilizes The Game Of LIFE across multiple mediums. Toyota’s Group Vice President of Marketing stated, ”The Prius c campaign acknowledges the fact that buying a car is a big decision, as well as a new experience for many in this demographic.” Read more »

SXSW Interactive opens on March 9th

The 19th annual SXSW Interactive festival will take place March 9-13, 2012 in Austin, Texas. An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. Read more »

Powered by WordPress